Shopping in the Renaissance Consumer Cultures in Italy 1400-1600 Isabella Deste Review

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 · 43 ratings  · seven reviews
Start your review of Shopping in the Renaissance: Consumer Cultures in Italian republic, 1400-1600
Jeff
As a person who above all else values and enjoys the human aspects of history — non the study of big 'isms' or the determinist 'it-would-all-accept-happened-anyhow' approach to the past, but rather the stories of private lives and daily existence — I was totally enchanted by this book.

The writer poses and and so goes on to answer a host of fascinating questions (backed upward past beautiful & unusual illustrations). How, 500 years ago, did townspeople buy foodstuffs and basic necessities? How could th

Equally a person who above all else values and enjoys the human being aspects of history — not the study of big 'isms' or the determinist 'it-would-all-have-happened-anyhow' approach to the by, but rather the stories of individual lives and daily beingness — I was totally enchanted by this book.

The author poses and then goes on to answer a host of fascinating questions (backed up by beautiful & unusual illustrations). How, 500 years ago, did townspeople purchase foodstuffs and basic necessities? How could the customer guard against being cheated? How, in an age when business hours were strictly regulated but accurate clocks were rare, did people manage to tell fourth dimension? How did merchants and civic regime endeavor to forbid shoplifting and break-in? How did the rich physically acquire their costly luxury goods? (Aye, they were different, even then. In fact, the all-time affiliate here, 'Shopping With Isabella d'Este' brilliantly depicts that imperious noblewoman bombarding her agents with shopping lists and detailed instructions for purchasing fine brocades, silks, jewels, and paintings — all at roughly the aforementioned value. The fabrics have been dust for centuries, the jewels were long ago broken upward and sold untraceably, but her paintings are now priceless!) Welch illuminates these questions with dozens of human vignettes and incidents.

I realize this book is not necessarily for anybody — it's every bit far from a novel as possible — but it gave me, as an amateur Renaissance scholar, hours of delight. And for those readers who enjoyed skillful historical fiction like Leonardo'south Swans (Karen Essex) and The Nativity of Venus (Sarah Dunant) it might well serve as a perfect window into the reality of the menstruation. This is academic social history as it should always be written.

-Alan

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Nancy
Jul 24, 2011 rated it liked information technology
Shopping in the Renaissance from furnishing homes, stocking larders and wardrobes or ownership antiques or indulgences -- an interesting insight to why/how they bought in Renaissance Italy.
Redsteve
While this volume is adequately dry and specialized, it is well researched and extensively documented (almost 100 pages of end notes and bibliography for 300 pages of text). Sections include everything from great merchants, guild members, to itinerant peddlers, weights and measures, currency, credit, commercial regulations (as well as social conventions involved in buying and selling)), calendars and timekeeping, market and festival days, commercial zoning, estates, lotteries, pawning items, and aucti While this volume is fairly dry and specialized, it is well researched and extensively documented (most 100 pages of finish notes and bibliography for 300 pages of text). Sections include everything from great merchants, guild members, to itinerant peddlers, weights and measures, currency, credit, commercial regulations (every bit well as social conventions involved in ownership and selling)), calendars and timekeeping, marketplace and festival days, commercial zoning, estates, lotteries, pawning items, and auctions. Shopping conventions (often based on course and/or gender). Household accounts (with some detailed examples from the Castellani and Priuli families (Florence and Venice, respectively) as well every bit Isabella d'Este (Ferrarra and Mantua). The volume also deals briefly with the sale and drove of antiquities and religious relics (including a small section on indulgences). About of the documentary evidence (and examples) are from Venice, Florence, Rome, and Milan, although many smaller cities and towns in Italia are too represented. 3.5 stars. ...more
Maddy
Feb 17, 2008 rated it it was amazing
This review has been hidden because information technology contains spoilers. To view it, click hither. This is an excellent book, total of primary source images, rich detail and scholarly attention to detail. I highly recommend it to persons interested in how life was lived in the past.
Derek Lidow
Aug 15, 2019 rated it it was amazing
"Going shopping" may seem like a relatively new development, only Evelyn Welch's fascinating book makes information technology clear that this is a phenomenon that goes much further back than I ever would accept guessed.

For anyone interested in how pleasure-seeking drives economic growth, rather than uncomplicated supply and demand, this volume is for yous.

Shopping in the Renaissance dives deep into the rising of materialism in the Renaissance and what that meant to European gild's emergence from the Dark Ages. Debates and h

"Going shopping" may seem like a relatively new development, merely Evelyn Welch's fascinating book makes it clear that this is a phenomenon that goes much further back than I always would take guessed.

For anyone interested in how pleasure-seeking drives economical growth, rather than simple supply and demand, this book is for you.

Shopping in the Renaissance dives deep into the rise of materialism in the Renaissance and what that meant to European society'due south emergence from the Dark Ages. Debates and paw-wringing at the fourth dimension about fairs, auctions, antiquities, and indulgences reminded me a whole lot of the kinds of conversations nosotros have today about mom-and-popular shops, malls, and Amazon. There are ii reasons to read this book every bit an ambitious entrepreneur. One, it gives some comfort to know how predictable and constant human nature is. And if you're an entrepreneur (or aspiring entrepreneur), information technology is full of ideas you might be able to employ to your ain modernistic concern.

If you'd like to get my listing of recommendations of the best books on entrepreneurship, electronic mail me here with RECOMMENDATIONS in the subject field line.

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Amy Laverick
A fantastic introduction to renaissance consumer culture and the differences in how consumption works betwixt classes and even genders.
Barb
Mar 14, 2008 rated it really liked it
A gift from my dearest SIL Iris, via an Amazon gift carte du jour. Thank yous, Iris!

A chip tedious going in places, but overall a fine read for the amateur Renaissance scholar. Information technology was the little things that held my attention: in that location was a German language craze for autograph books? Who knew? I could have done with less on the antiquities markets of 16th C. Rome, and more on how things like home furnishings were procured. A minor quibble, though. Quite enjoyed this.

Evelyn Welch (b. 1959) was Chair of the Association of Art Historians from 2007-2011. A scholar of early modern European visual and material culture, she served as a member of the Executive Committee from 2000-2006 before becoming Chair of the Association in 2007.

She gained her PhD in Combined Historical Studies from The Warburg Plant, University of London in 1987, and BA in Renaissance Histo

Evelyn Welch (b. 1959) was Chair of the Clan of Art Historians from 2007-2011. A scholar of early modern European visual and cloth civilization, she served equally a member of the Executive Committee from 2000-2006 before condign Chair of the Association in 2007.

She gained her PhD in Combined Historical Studies from The Warburg Institute, University of London in 1987, and BA in Renaissance History and Literature at Harvard University in 1981. Currently Professor of Renaissance Studies Vice-Principal for Enquiry and International Affairs at Queen Mary, Academy of London, Evelyn Welch was previously Pro-Vice Chancellor (Teaching and Learning) at the University of Sussex. She is also the director of the Arts and Humanities Research Council'south program, Beyond Text: Performances, Sounds, Images, Objects.

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